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Buying Shoes in Korea: Read the Size Chart Before the Number

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Information checked: 28 October 2026 (Korea Standard Time). A Korean shoe listing may show sizes such as 250 or 255. Start with the chart linked to that product, rather than choosing the nearest-looking number. A size label and your measured foot length can be different things. AI-created editorial concept; Concept illustration of shoe shopping and measurement; generated with AI. Find the right row The Nike Korea men’s chart lists KR (mm), JP (cm), EU, UK and US sizes, with a separate foot-length row. Nike specifically says the CM marking on its box and label is different from foot length in centimetres. Our practical rule: keep two notes on your phone — your measured foot length and the size you wear in a particular brand and model. Do not merge them into one ‘Korean size.’ When using a chart, check whether its unit is centimetres, millimetres or inches before reading across. Measure both feet Nike’s chart recommends measuring on paper secured to a hard, flat surface while standing w...